Google Business Profile Wellington: a no-fuss guide
Google Business Profile is the fastest way to show up in Wellington Maps results. It is also one of the most neglected assets for local businesses.
Here is the simple, no-fuss setup we use.
1) Get the category and services right
Choose the most accurate primary category and add services that match real search terms. Do not stuff keywords. Use plain language.
2) Keep NAP consistent
Name, address, and phone number should match your website and your citations. Small mismatches add confusion and hurt rankings.
3) Add real photos
Real photos win trust. Add a mix of:
- Work photos
- Team photos
- Location or service area photos
4) Ask for reviews and reply to them
Reviews are a ranking factor and a conversion factor. Ask after every job. Reply to every review.
5) Post updates once a month
Posts keep the profile active. Share a quick update, a case study, or a seasonal offer.
Want your GBP sorted?
We handle categories, services, reviews, and posts so your Wellington map visibility improves over time.